Why Sustainable Fashion Matters


Fast fashion is an ever-increasing issue these days – contributing to pollution, climate change and more. One of the lesser-known culprits of this is your plastic flip-flops! Flip-flops are a summer staple in many wardrobes across the globe. They’re comfortable, easy to slip on and off and go with just about any outfit. But did you know that they can also be sustainable?

Our natural rubber flip-flops are made from sustainably sourced natural rubber, which is a renewable resource. This means that they have a much smaller environmental impact than other types of footwear.  Plus, they’re completely vegan and cruelty-free! But why is sustainable fashion important to helping climate change?

First off, what is sustainable fashion?

Sustainable fashion is a term used to describe clothing that is produced in a way that is environmentally and socially responsible. Sustainable fashion takes into account the entire life cycle of a garment, from the sourcing of materials to the disposal of the finished product. Sustainable fashion brands typically use natural resources, such as organic cotton, rubber or bamboo, and avoid using harmful chemicals in their production process. Plus, sustainable fashion companies often work with fair trade certified factories to ensure that their workers are paid a livable wage and working in safe conditions. By shopping for sustainable fashion, consumers can help to support brands that are working to make a positive impact on the planet.

Reduce your carbon footprint with sustainable fashion.

Your favourite clothes may be contributing to global warming! The reason? They’re made from petroleum-based materials such as polyester, acrylic & nylon. These fabrics require significantly more energy in the production phase than natural or recycled fibres. The fashion industry accounts for 2% of all greenhouse gas emissions, which is why it’s important we start shopping wisely, think past “lifespan” labels when selecting what items go into our wardrobes and start searching for sustainable items that are ethically sourced and produced – from your flip-flops to your hats!

Support safer working conditions with sustainable fashion.

The fast fashion industry is known for its cheap, disposable clothing. But what you might not know about these clothes? They’re often made by people who work long hours in dangerous conditions with no wages or benefits and violations of basic human rights. Eco-ethical brands are not only committed to producing fashion that feels good on you, but also ensures the well-being of those who produce it. Here at Waves Flip Flops, customers can feel good in the knowledge that every single Waves purchase supports Sri Lankan rubber farming communities, allowing them to achieve sustainable and safe livelihoods.

So next time you’re looking for a new pair of flip-flops, be sure to check out our natural rubber options. You can feel good about your purchase knowing that you’re helping to reduce your impact on the planet. Plus, they’re just as comfortable (if not more so!) than their plastic counterparts. Win-win! What are your thoughts on sustainable fashion? Let us know on our Instagram.

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