Privacy Policy

Our website uses cookies to ensure you get the most out of our site. Cookies are dropped on your machine to remember what is in your shopping cart, remember login details, track your visit and more. Read more about our cookies below or opt out of them by using the Help bar in your browser. By searching for cookies you should find out how to switch them off.

This privacy policy sets out how Waves Flip Flops UK uses and protects any information that you give Waves Flip Flops UK or that is collected when you use this website.

Waves Flip Flops UK is committed to ensuring that your privacy is protected. Should we collect or store information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement.

Waves Flip Flops UK may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 09/03/2020.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

What we collect

As outlined above, from time to time we may collect and store information about you and your visit to our website. The following kinds of information may be collected:

  • anonymous information about your visit to our website, your use of our website and your computer including such things as your geographical location, IP address, browser type, referral source, visit length, pages viewed and your activity.
    • This information is collected to allow us to improve the user experience and understand how our visitors use our website.
  • information that you provide to us during the process of registration such as contact details.
  • information that you provide to use relation to marketing, form submissions, email notification services and/or newsletters.
  • information related to transactions made through our online shop.
    • Online financial transactions are made via our secure payment provider. We as a business will never store your payment details however it is recommended that you note the privacy policies of both Stripe and PayPal.
  • any other information that you submit to us during your visit to our website.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Our website uses a variety of harmless cookies to make sure the core functions of our website work. Cookies are used to remember the items that you have added to your shopping basket, login information and more.

Cookies are also used by third parties on our website such as Facebook, Twitter and Google. Social cookies are used to remember information such as whether you have “liked” or “tweeted” one of our blog posts or products.

We use Google Analytics to identify which pages are being used and how on our website. Google Analytics collects information outlined under “What we collect” by using cookies. By collecting this information and analysing the data we are able to improve our website in order to tailor it to the best needs of our customers. We only use this information for statistical analysis purposes. Google stores this information on behalf of ourselves, you can view Google’s privacy policy here.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. The cookies on our website also contribute to the core functions of the website and the social media side of Facebook, Twitter (etc.) integration. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

A list of some cookies that we use:

  • Tracking cookies – for use with Google Analytics
  • Website core cookies – to ensure banners, products, shopping carts and login sections function as they should
  • 3rd party social cookies – to provide Facebook, Twitter, Google, Pinterest and other social sharing capabilities

Controlling your personal information

You may choose to restrict the collection or use of your personal information. If you are worried about the information that is being collected about you please do not hesitate to contact us.

whenever you are asked to fill in a form on the website, look out for a box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes (not always available).

if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required to do so by law. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please email us at

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible at the above email address. We will promptly correct any information found to be incorrect.

What we do with the information we gather

We require this information to understand your needs, provide you with the service that we offer and improve our services along the way. Your information may be used to:

  • Produce internal records.
  • Help us improve our products and services.
  • Enable you to use the services available on our website.
  • Improving your website experience by personalising our website.
  • Supply you with services purchased via our website.
  • Send you email notifications in relation to services or features that you have signed up for on our website.
  • Deal with enquiries made by you via our website.
  • Send you promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided only if you have explicitly given permission for us to do so.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required to do so by law. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


If you have any questions regarding our privacy policy or how your personal information is stored and/or collected please email us at and we will be happy to help.

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